WORK
Selected work from my creative journey.
Z-One: Engineered To Stand Out
The Z-One launch showcased its technology through visual storytelling, focusing on the design process from the industrial designer’s view to build trust and engage consumers.
World Lacrosse Men’s Championship 2023
We orchestrated a landmark partnership for Epoch Lacrosse as the premier sponsor and apparel provider for the 2023 World Lacrosse Men’s Championship in San Diego.
The Smoke Science: A Modern Brand for Discreet Enjoyment
A complete brand identity was developed for a company pitching to investors, including a brand deck, logo, typography, color palettes, and Cloud Shift, all aligning with values of quality, innovation, and discretion.
Snypr 2.0: Practice Meets Precision
SNYPR 2.0 is the latest version of a fitness tracking app designed specifically for lacrosse, featuring an enhanced user experience, improved social and team engagement, and upgrades that elevate how players, coaches, and teams interact with the app.
Purpose 15°
We created The Purpose focusing on performance, addressing the unique needs of women’s lacrosse. Extensive research led to the patent-pending 15-degree rail, a visually striking and innovative design.
PLL Minis X DSG
Partnering with the Premier Lacrosse League (PLL), we created the Limited Edition Mystery Series through a licensing deal and collaborated with Dick’s Sporting Goods for nationwide distribution.
Legacy: Tom Schreiber
The Legacy collection, created with lacrosse legend Tom Schreiber, showcases his dedication to the game. Featuring apparel and gear, it lets players embody his greatness beyond the field.
Lacrosse Playground Branding
Founded in 2009, Lacrosse Playground became a go-to hub for lacrosse news, gear, and athlete lifestyles. We rebranded LPG, blending its legacy with a fresh appeal for a new generation.
Jamie Ortega: NIL Athlete
Epoch Lacrosse made history by signing Jamie Ortega, the first female NIL athlete in lacrosse, amplifying her story and launching her custom apparel and stick collection nationwide.
Hoff Decking Solutions: Branding Built to Last
Developed a full brand identity and business strategy for Hoff Decking Solutions – built to scale, rooted in craft, and designed to grow from backyard builds to national reach.
Gold Medal Halftime Show For ESPN
Epoch Lacrosse’s Creative team filmed the ESPN halftime segment for the 2018 FIL World Lacrosse Championship in Israel, showcasing its leadership and commitment to the sport globally.
Epoch Sports: The Multi Brand Ecosystem
Epoch Lacrosse acquired Lacrosse Playground, SNYPR, and Wolf Athletics to form Epoch Sports. I led the creation of a multi-brand Shopify site, enhancing the shopping experience and driving growth.
Dragonfly 7: Made in America
Epoch Lacrosse moved manufacturing to America to better connect with athletes. We launched a new shaft and announced their new facility, shaping the brand’s future and athlete connection.
Bespoke: 1 of 1 Customization
Epoch Bespoke revolutionizes lacrosse customization, allowing customers to design their own gloves, shafts, or heads, delivering a personalized experience right to their doorstep.