The Smoke Science: A Modern Brand for Discreet Enjoyment
I was contracted by The Smoke Science to help bring their vision to life—starting with a full brand identity that would anchor their investor pitch deck. From day one, the goal was clear: create a bold, modern brand that felt confident, elevated, and ready to make a strong first impression. I crafted everything from the brand voice and messaging to the logo, typography, and color palette—each element designed to reflect their core values of quality, innovation, and enjoyment, with a focus on responsible, discreet use.
I also had the opportunity to name and design Cloud Shift, their flagship product, which brought the brand’s ethos into a tangible, visual form. This project was more than just design work—it was about merging creativity with strategy to build something cohesive, intentional, and investor-ready. The result? A brand that feels unapologetically modern and fully aligned with what The Smoke Science Group wanted.








