When the world tuned in to the 2018 FIL World Lacrosse Championship in Netanya, Israel, Epoch Lacrosse had the rare opportunity to step beyond product and into culture. Tasked with producing the official halftime segment for ESPN’s global broadcast, our Creative team wasn’t just representing a brand—we were representing a sport on the rise.

This moment demanded more than visuals. It demanded heart. The segment was designed to showcase the growth of lacrosse across borders, its power to unite, and the deep-rooted passion of its players and fans. From on-field action to intimate behind-the-scenes moments, we built a visual narrative that captured the spirit of the game—and the global community behind it.

The production was fast-paced, collaborative, and deeply intentional. Working alongside ESPN’s international team, we filmed on location in Israel, navigating language, lighting, and logistical challenges in real time. The goal was to elevate the sport on its biggest stage—and we did just that.

The segment aired live to millions, becoming a celebration not just of championship-level play, but of lacrosse’s growing legacy around the world. For Epoch, it wasn’t about airtime. It was about impact.