Epoch Bespoke: Truly 1 of 1
Epoch Bespoke wasn’t just a new feature—it was a redefinition of what gear could mean to a player. Built from the idea that the best equipment should be personal, we created a fully immersive customization platform that allowed athletes to design gloves, shafts, or heads that were entirely their own. Not off the shelf. Not for the masses. One of one.
The Goal
Our mission was to develop a customization system that didn’t just look slick—it had to scale. We needed to build a seamless digital experience that could plug directly into Epoch’s manufacturing operations, both domestically and overseas. The result? A product pipeline that brought creativity to life with precision, and delivered it to your doorstep in just 7–10 days.
The Bespoke Experience
From the start, we designed the user experience to feel premium yet effortless. Whether on desktop or mobile, players could choose a product, explore endless combinations of colors and textures, and flow naturally into checkout. Behind the scenes, each purchase triggered an automated PDF spec sheet—essentially a digital blueprint—sent directly to our production team. From screen to stick, the process was smooth, smart, and fast.
The Custom Zone
The real beauty of Bespoke lies in its flexibility. Each product came with its own “custom zones”—areas designed for maximum creativity. Gloves, heads, and shafts each featured unique customization points, while a shared color system made it easy to create a unified look. Whether designing a full setup or a single piece, players had complete control. And once ordered, the gear was produced to spec and shipped within a week—no middlemen, no guesswork.
