I help brands, startups, and companies develop brand identities, marketing strategies, product roadmaps, and digital experiences that drive growth. With 15+ years of experience in Creative Direction, Product Management, and Brand Strategy, I take a holistic approach to brand building—leveraging storytelling, design, and data-driven marketing to help businesses thrive in sporting goods, lifestyle, and consumer markets.

I specialize in brand development, product design, UX/UI, content strategy, e-commerce, and retail expansion, ensuring companies reach their full potential through strategic execution.

How I Help Brands & Startups:

Brand Strategy & Development

• Build brand identities aligned with market positioning.
• Develop logos, packaging, and digital assets for brand consistency.
• Craft messaging and storytelling across platforms.

Product Development & Innovation

• Manage product lifecycles, from R&D to production.
• Design tech packs and manufacturing processes for quality control.
• Collaborate with engineers and designers on product innovation.

Creative Direction & Content Strategy

• Lead photo and video production for high-impact marketing.
• Oversee social media strategies, driving engagement.
• Partner with influencers and industry leaders to expand reach.

E-Commerce, Retail & Digital Growth

• Optimize D2C e-commerce, improving UX/UI and conversions.
• Develop B2B strategies, securing wholesale partnerships.
• Implement SEO, paid media, and advertising to boost brand visibility.

Strategic Consulting & Go-To-Market Planning

• Advise startups and growing brands on business strategy.
• Work with founders and executives on scalable roadmaps.
• Develop launch strategies for products and retail expansion.

I help businesses scale and stand out, whether startups seeking brand clarity or established companies pursuing fresh innovation.