Hoff Decking Solutions: Branding Built to Last
Developed a full brand identity and business strategy for Hoff Decking Solutions – built to scale, rooted in craft, and designed to grow from backyard builds to national reach.
Epoch Sports: The Multi Brand Ecosystem
Epoch Lacrosse acquired Lacrosse Playground, SNYPR, and Wolf Athletics to form Epoch Sports. I led the creation of a multi-brand Shopify site, enhancing the shopping experience and driving growth.
Snypr 2.0: Practice Meets Precision
SNYPR 2.0 is the latest version of a fitness tracking app designed specifically for lacrosse, featuring an enhanced user experience, improved social and team engagement, and upgrades that elevate how players, coaches, and teams interact with the app.
The Smoke Science: A Modern Brand for Discreet Enjoyment
A complete brand identity was developed for a company pitching to investors, including a brand deck, logo, typography, color palettes, and Cloud Shift, all aligning with values of quality, innovation, and discretion.
Legacy: Tom Schreiber
The Legacy collection, created with lacrosse legend Tom Schreiber, showcases his dedication to the game. Featuring apparel and gear, it lets players embody his greatness beyond the field.
Jamie Ortega: NIL Athlete
Epoch Lacrosse made history by signing Jamie Ortega, the first female NIL athlete in lacrosse, amplifying her story and launching her custom apparel and stick collection nationwide.
World Lacrosse Men’s Championship 2023
We orchestrated a landmark partnership for Epoch Lacrosse as the premier sponsor and apparel provider for the 2023 World Lacrosse Men’s Championship in San Diego.
Purpose 15°
We created The Purpose focusing on performance, addressing the unique needs of women’s lacrosse. Extensive research led to the patent-pending 15-degree rail, a visually striking and innovative design.
Lacrosse Playground Branding
Founded in 2009, Lacrosse Playground became a go-to hub for lacrosse news, gear, and athlete lifestyles. We rebranded LPG, blending its legacy with a fresh appeal for a new generation.
Z-One: Engineered To Stand Out
The Z-One launch showcased its technology through visual storytelling, focusing on the design process from the industrial designer’s view to build trust and engage consumers.