Lacrosse Playground: Branding For The Future
In 2009, Adam O’Neill, Harry Alford, and Thomas Alford launched Lacrosse Playground (LPG), quickly establishing it as a premier destination for lacrosse enthusiasts. The platform offered comprehensive coverage, from lacrosse news and gear trends to athlete lifestyles and sports betting insights. As the sport evolved, so did LPG’s mission: to deepen fan engagement through compelling long-form stories, connecting fans more intimately with the athletes behind the game. Our challenge was to rebrand LPG for a new generation while honoring its rich origins.
LPG ConceptS
Our rebranding strategy began with a deep dive into LPG’s history and its audience’s evolving expectations. We aimed to create a visual identity that resonated with both longtime followers and new readers. The concepts focused on modernizing the brand’s aesthetic while maintaining elements that reflect its established legacy in the lacrosse community.
The New Lacrosse Playground
The reimagined Lacrosse Playground showcases a harmonious blend of tradition and innovation. The updated logo and color palette exude a contemporary feel, appealing to a broader audience without alienating loyal fans. The design emphasizes clean lines and dynamic visuals, reflecting the sport’s energy and the brand’s commitment to quality content.
The LPG Experience
To complement the new branding, we developed a sleek, user-friendly WordPress blog. A seamless migration of existing content ensured the preservation of SEO value and historical archives. The refreshed site architecture enhances navigation, allowing users to access articles, gear reviews, and athlete stories effortlessly. This holistic approach ensures that LPG remains a trusted source, connecting fans with the athletes behind the game in a modern digital landscape.
By intertwining LPG’s foundational elements with contemporary design and functionality, the rebranding positions Lacrosse Playground to continue its legacy as a central hub for lacrosse aficionados, fostering deeper connections within the community.
