PLL MINIS X DSG
Working closely with the Premier Lacrosse League (PLL), we developed the Limited Edition Mystery Series, secured through a licensing deal with the PLL. We then partnered with Dick’s Sporting Goods to distribute the collection nationwide, ensuring it reached fans across the country. This collaboration brought the Mystery Minis to life in a way that captured the attention of lacrosse enthusiasts everywhere.
The PLL Mystery Series features 12 unique mini stick designs, including 8 team-themed designs for fans to represent their favorite PLL teams. In addition, 4 ultra-rare designs were created, adding an exciting element for collectors. Each mini stick is packaged as a mystery, encouraging customers to collect all 12 designs. Targeted at collectors ages 10 and up, the series debuted at Dick’s Sporting Goods just in time for the holiday season, perfectly aligned with peak selling demand.
The Mystery Series
The Mystery Minis launched at Dick’s Sporting Goods with an immediate impact, receiving positive reviews from day one. Collaborating with the Premier Lacrosse League and Dick’s Sporting Goods, we were tasked with showcasing the product in a minimalist style, allowing the designs to take center stage. We photographed the collection in a studio setting, emphasizing the unique designs and presenting them as a collection.
Influential Holiday
Leveraging influencers and local lacrosse communities, we strategically launched the PLL Mystery Series, a collection of mini sticks packaged to fuel excitement and collector interest. The series sold out online at Dicks Sporting Goods during the influential holiday season, marking a successful collaboration to capture the holiday market.
